The Trade Room
CLIENT
MAKEREADY HOME OFFICE
Developed at
LOCATION
SERVICES
Beverage Programming
Brand Architecture
Concept Storytelling
Culinary Programming
F&B Brand Design
Guest Profile Definition
Multi-Outlet Portfolio Strategy
OS&E Specification
Outlet Mix Strategy
Scalable Implementation Framework
Strategy
As Makeready's portfolio grew, the Trade Room lobby bar concept required a cohesive brand and operational framework to match the scale of the business. The engagement built that foundation, unifying the concept across properties while preserving the flexibility for each venue to reflect its own market and local character. Initiated for the Greenleigh Houston and The Merchant Building Columbus openings. Designed for deployment across all existing and future Makeready properties with a lobby bar.
Outcome: Full brand concept deck developed and utilized company wide as reference across the hotel collection for existing and new hotel projects.
