Cabana Club
CLIENT
MAKEREADY FOR THE ALIDA HOTEL
Developed at
LOCATION
SERVICES
Beverage Programming
Competitive Analysis
Concept Development
Concept Storytelling
Culinary Programming
F&B Consulting
F&B Menu Architecture
Guest Profile Definition
Market Research
Operational Design
OS&E Specification
Strategy
The Alida's outdoor pool deck required a cohesive concept and operational framework to drive summer season revenue and elevate the cabana rental experience. The engagement reviewed a new furniture plan and developed a branded pool concept, F&B program, and service model designed to generate incremental cabana sales and establish the space as a destination venue.
Scope: Concept development, F&B program direction, menu ideation and layout, uniform and service identity design, operational execution planning, and brand and marketing positioning coordination with local and marketing teams.
Outcome: Food and beverage revenue more than doubled in year one against the pre-concept baseline. Cover volume grew 88% in the same period. Average check increased 12% over two years. Performance held and continued to grow into the second year. Cabana sales figures pending confirmation. Garnered coverage in Luxury Travel Magazine and South Magazine for the concept launch and operational execution.
