Marriott International
CLIENT
CALA REGIONAL OFFICE
Developed at
LOCATION
SERVICES
Brand Positioning
Beverage Programming
Culinary Programming
F&B Menu Architecture
Multi-Outlet Portfolio Strategy
Operational Design
Service Standards
Strategy
Developed eight original F&B concepts for Marriott International's All-Inclusive hotel development pipeline across the Caribbean and Latin America. Each concept was designed to flex across property types, scaling down into full-service hotels or upward into luxury properties, giving Marriott a master catalog of deployment-ready concepts for future development across the region.
Scope: Competitive benchmark review, full concept development, and branding direction.
